Julia Jacobson to Present at The Knowledge Group Webinar “Cross-Device Tracking: New Opportunities, New Data Privacy Concerns for Marketers”

Address

Webinar

Julia Jacobson, partner in Seyfarth's Boston office, is co-presenting at The Knowledge Group webinar “Cross-Device Tracking: New Opportunities, New Data Privacy Concerns for Marketers” on June 20th.

The panel will offer a discussion on the new opportunities in Cross-Device Tracking and the legal issues and aspects involving data privacy. They will also help companies better understand various cross-device models and will provide the best practices in developing and implementing an effective and compliant digital advertising program and in mitigating privacy violation risks that firms may face when using cross-device tracking.

Key Topics:

Cross-Device Tracking
Overview of Online Behavioral Advertising
Market Trends for Cross-Device Tracking
Regulatory and Self-Regulatory Framework
Privacy and Security Issues
Best Disclosure Practices for Many Forms of Social Media
Consumer Privacy Bill of Rights
Data Privacy and Security Compliance
Regulatory Updates
Development of Compliant Advertising Program
Litigation Risks