Speaking Engagement

Julia Jacobson to Present at The Knowledge Group Webinar “Cross-Device Tracking: New Opportunities, New Data Privacy Concerns for Marketers”

6/20/2016

Webinar
Julia Jacobson, partner in Seyfarth's Boston office, is co-presenting at The Knowledge Group webinar “Cross-Device Tracking: New Opportunities, New Data Privacy Concerns for Marketers” on June 20th.
 
The panel will offer a discussion on the new opportunities in Cross-Device Tracking and the legal issues and aspects involving data privacy. They will also help companies better understand various cross-device models and will provide the best practices in developing and implementing an effective and compliant digital advertising program and in mitigating privacy violation risks that firms may face when using cross-device tracking.
 
Key Topics:
  • Cross-Device Tracking
  • Overview of Online Behavioral Advertising
  • Market Trends for Cross-Device Tracking
  • Regulatory and Self-Regulatory Framework
  • Privacy and Security Issues
  • Best Disclosure Practices for Many Forms of Social Media
  • Consumer Privacy Bill of Rights
  • Data Privacy and Security Compliance
  • Regulatory Updates
  • Development of Compliant Advertising Program
  • Litigation Risks