Publications

New laws make marketing to kids riskier
02/15/2006

According to Market research.com, American children influence about $500 Billion in retail spending. Quite obvious marketers want to reach such a market.

Last year was a big year for issues related to children's marketing.  In addition to the standard issues related to avoiding misleading advertising, additional concerns were raised last year about the marketing of food to children being a cause of child obesity, as well as continued concerns about protecting children's privacy online.