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Protect trademarks when marketing in China
06/15/2006

Mainland China is hosting the Summer Olympics in 2008, the World Expo in 2010, and is set to become one of the largest (if not the largest) consumer marketplace in the world. China is also a large source of manufacturing products. However, China has not yet developed its own brands. While China is trying to help its businesses develop brands, Vice Premier Wu Yi recently reported that only 40% of Chinese companies have their own. Looked at another way, this means that 60% of the country's companies make products either intended for export or are foreign brands intended for domestic consumption. Since Chinese companies make so much for others, it has also become the source for much of the world's counterfeit products. Therefore, China should be on your radar screen.

 Download "Protect trademarks when marketing in China," Marketing And The Law - Marketing News (June 15, 2006)