Publications

Watch words around potential witnesses
06/15/2005

The marketing community seems closely knit to me, such that there often are informal discussions of things such as disputes between parties. Typically, I try to encourage such discussions – within certain guidelines. In my view, a structured business discussion, mediation or other form of alternative dispute resolution between parties is beneficial as a reasonable probability exists that two fully informed businesspeople may strike a business deal that will resolve a business dispute. And after litigating disputes in the marketing and intellectual property areas for more than 15 years, my view is that sensible business resolution is preferable to litigation.

 Download "Watch words around potential witnesses," Marketing And The Law - Marketing News (June 15, 2005)