Managing and Protecting Trade Secrets in the Brave New World of Cloud Computing and Social Media

The explosion of cloud computing and social media has provided businesses with many well recognized benefits; but with those benefits, there are incumbent risks to valuable company data, including prized trade secrets and confidential information. Companies utilizing cloud computing and social media must employ effective measures to legally protect and secure their data. Data stored in the cloud may include trade secrets and other confidential information, which can lose its protected status — and its value to its owner — if it is disclosed or misappropriated. Vendor and employment agreements and policies should be carefully scrutinized to ensure that appropriate contractual provisions are in place to protect company data, including provisions addressing ownership, access, security, and privacy. Social media has also provided companies with access to a dynamic platform for business growth. Social media involves, however, an increased risk of intentional or accidental disclosure of information by employees. To effectively navigate in this new environment, companies must ensure that they adopt effective agreements and policies that foster creative expression yet protect company data and secrets.

Please join us for the fourth webinar of the 2011 series which focuses on Cloud Computing, Social Media, and Trade Secrets.

Topics will include:

• Technological overview of Cloud Computing and Social Media
• "Both sides of the coin" look at cloud computing adoption as a business decision
• Trade secrets and reasonable secrecy measures
• Key considerations in selecting a cloud provider from a security and trade secrets perspective
• Effective vendor and employment agreements and policies to protect trade secrets in the cloud, including a discussion of key provisions to include
• Effective social media policies to protect trade secrets

This informative presentation will include a question and answer portion and a PowerPoint.

Our panel consists of attorneys with experience advising clients on litigation, eDiscovery, and transaction issues related to cloud computing, social media, and trade secrets.  CLE credit will be available to participants.*

If you have any questions, please contact events@seyfarth.com.

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Seyfarth has applied for CLE credit in IL, NY, and CA.  If you would like us to pursue CLE credit in any additional states, please email events@seyfarth.com. Please note that in order to receive full credit for attending this webinar, the registrant must be present for the entire session. This program is appropriate for both newly admitted and experienced attorneys.