Test-Drive Your Trial Strategy: When and How to Use Mock Juries and Focus Groups

As an in-house lawyer managing litigation, rarely are the stakes as high as when your company is about to go to trial. Seyfarth’s National Trial Team has created a five-part series with strategies and best practices to help you, as in-house counsel, ensure that your company and internal clients are prepared for trial.

The first webinar in our series, “Test-Drive Your Trial Strategy:  When and How to Use Mock Juries and Focus Groups,” will focus on the importance of jury research to reach a successful trial outcome. Specifically, our attorneys along with Dr. Richard Waites, Attorney and Chief Trial Psychologist from The Advocates, will address:

• Best practices when deciding to use a focus group
   
• Costs and benefits of focus groups and mock jury trials
   
• Methods to conduct jury research in a particular case
   
• How in-house counsel can get involved in the selection process
   
• Common perceptions of jurors