Firm News

Seyfarth Recognized as Top Innovator in BTI Consulting Study


Named one of the top law firm brands for the fourth consecutive year, Seyfarth Shaw LLP was the only firm to earn “Best of the Best” marks from in-house counsel in each of the four innovation categories in BTI Consulting Group’s annual study, “Brand Elite: Client Perceptions of the Best-Branded Law Firms.”

Among the 650 firms named in the report, Seyfarth ranks No. 12 in brand strength and was the only firm to score top marks in the “Tech-Savvy,” “Value Driver,” Client Service Strategist” and “Movers & Shakers” innovation categories. The firm was also one of only nine firms named by in-house counsel as the best in the “Recommended - Client’s Choice” category.

BTI Consulting provided further analysis on Seyfarth’s differentiation:

“In a market not known for being innovative, Seyfarth Shaw is changing the game - and clients are remembering the firm for it.” 

“While best known for their approach to helping clients manage legal work more efficiently… Seyfarth Shaw is recognized in each of the 9 differentiators driving brand strength.”

About Seyfarth Shaw LLP

Seyfarth Shaw has more than 800 attorneys and provides a broad range of legal services in the areas of labor and employment, employee benefits, litigation, corporate and real estate. With offices in Atlanta, Boston, Chicago, Houston, London, Los Angeles, Melbourne, New York, Sacramento, San Francisco, Shanghai, Sydney and Washington, D.C., Seyfarth’s clients include over 300 of the Fortune 500 companies and reflect virtually every industry and segment of the economy. A recognized leader in delivering value and innovation for legal services, Seyfarth’s acclaimed SeyfarthLean client service model has earned numerous accolades from a variety of highly respected third parties, including industry associations, consulting firms and media.


Brian Kiefer, Director of Public Relations
(312) 460-6401,