Amy A.Abeloff


Amy partners with clients to efficiently and practically manage and enforce their global trademark assets.

More About Amy

Amy provides full-service trademark advice and counsel to clients looking to protect and enforce their biggest assets: their brands. She counsels clients at the nascent stage of their brand creation, through trademark clearance and filing trademark applications domestically and abroad. Amy helps clients monitor and enforce their trademarks worldwide using Seyfarth's cutting-edge software tools, and assists clients in maintaining their trademark filings worldwide.

Apart from the trademark portfolio management pieces, Amy strategizes with clients on how to ensure they have the best trademark coverage possible, and advises which potential adverse matters may require action. Amy always prioritizes the practical approach with her clients and strives for excellence in results, while keeping an eye on costs.

Amy interned at the US Patent and Trademark Office and a large sports apparel company while in law school. She then interned in Seyfarth's Boston office before transferring to its Los Angeles office. While at Seyfarth, Amy was seconded for nine months to one of the firm's largest trademark portfolio clients, a Fortune 50 company. She has therefore directly experienced the challenges our clients face daily, which has afforded her a unique way to relate to and advise clients.

Amy is a fervent user of Seyfarth's premier suite of technology tools. Recently, she assisted in creating and revising an online tool for one of the largest health insurance companies in the country. The tool allows users to submit a request for trademark clearance, and transforms the request into data that becomes the backbone for business metrics data (to help track cost over time and over work performed, for example), and also serves as a repository of information for future reference. The tool is available to business personnel and has received very positive feedback (through NPS scoring), which is also tracked in the tool.

"I love helping business owners develop, grow, and protect their brands."

Amy finds it rewarding to work alongside trademark practitioners with a similar passion for client service and building rapport—not just with clients, but with our associates internationally, who help us deliver great results to our clients.

  • JD, University of New Hampshire, Franklin Pierce School of Law
  • BA, Cornell University
    Spanish and Government with a minor in European Studies

    Magna cum laude

  • California
  • US District Court, Central District of California