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Feb 19, 2009

Navigating Trademark Practice Before the PTO 2009

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Address

New York City, Live Webcast

PLI New York Center
810 Seventh Ave at 53rd Street (21st Floor)
New York, NY 10019

Dates & Times:
Feb 19, 2009:  9AM - 5PM
Feb 20, 2009:  9AM - 4PM

Why You Should Attend

A federal trademark or service mark registration can be a very valuable business asset. The Patent and Trademark Office considers applications for registrations. The Trademark Trial and Appeal Board hears appeals when the Patent and Trademark Office refuses to register a mark and conducts contested proceedings between parties litigating the right to register a mark. Because these issues are often part of larger disputes regarding the right to use marks in both the conventional marketplace, as well as in e-commerce, a basic understanding of TTAB practice and procedure is an important part of the skills required of intellectual property lawyers in the new economy.

What You Will Learn

One year later: Impact of new TTAB rules
Practicalities and costs of trademark enforcement
PTO and TTAB structure, jurisdiction and powers
Practical tips for trademark searching, clearance and opinions
Grounds for refusal of registration
Importance of product configurations and functionality
Importance of non-traditional marks
Acquired distinctiveness issues
Likelihood of confusion
Challenges to registrability versus challenges to use
Strategy for discovery
Pleadings and related motions
Nature of a TTAB Trial
Earn ethics credit - learn about fraud on the PTO

Who Should Attend

This program is designed for attorneys who practice trademark law and who are interested in learning about PTO and TTAB practice.