John Serio, partner in Seyfarth Shaw’s Boston office, will be a panelist at the upcoming webinar, Overcoming the Regulatory Hurdles to Successful Pharmaceutical Social Media Marketing.
This program is being sponsored by Cymfony, a division of TNS Media Intelligence, who has collaborated with law firm Seyfarth Shaw and the social media marketing firm Envision Solutions Now to address the concerns pharmaceutical marketers have about the implications for adverse event reporting, potential risks with off-label promotion, and achieving a fair balance in social media marketing programs.
This free webinar will discuss:
- A framework your marketing, compliance and legal staff can agree on to reduce the potential for creating regulatory compliance problems.
- How pharmaceutical companies can leverage the tremendous benefits of blogs and social media sites while being consistent with established principles of DTC promotions.