Is Your Company’s Customer List Still A Trade Secret If Your Company Uses Labeled Delivery Trucks?

Does using a labeled truck identifying your company to deliver products to your clients make your client list publicly available? Will doing so undermine protecting your client list as a trade secret?  Last month, the defendant in a case before a federal district judge in California tried to make that argument, and while the case was decided on other grounds, it does pose some interesting questions for trade secret litigants attempting to protect customer lists. While many businesses do not necessarily consider the identity of their clients trade secrets in the Internet and social media age, some still closely guard the identity of their customers and believe that at a minimum such information is confidential or proprietary, if not a trade secret.

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