John Skelton Presented on International Franchising: Strategies for Franchisors at Northeastern University D’Amore-McKim School of Business

Seyfarth partner, and chair of the Franchise & Distribution practice group, John Skelton, presented on International Franchising: Strategies for Franchisors for an Internal Business class at the Northeastern University D’Amore-McKim School of Business on November 4, 2020. Topics included:

• What is franchising?
• International Expansion – 8 Keys for a Successful Strategy
• Entering New Markets -- Factors to Consider
• Structuring the International Franchise Expansion
• COVID-19 – Game Changer or Temporary Disruption?
• Case Study No. 1 – International Retailer 2019 into to US Market
• Case Study No. 2 – U.S. based Burger Restaurant Concept – Expanding to EU and Middle East