Michael Marino Discusses Crisis Management in the Digital Age on the Price of Business Show

Seyfarth partner Michael Marino was featured on USA Business Radio’s "Price of Business Show" where he discussed crisis management in the digital age and the growing influence of social media on reputational strategy.

During the interview, Marino examined how today’s crisis environment is defined by rapid escalation, global reach, and nonstop commentary driven by digital platforms. He explored why traditional methods of managing reputational risk are often ineffective in a landscape dominated by viral content, citizen journalism, and fragmented media outlets.

Marino further addressed the strategic decisions leaders face when allegations arise, including how early responses can shape public perception long before legal processes play out. He emphasized the importance of transparency, speed, and careful framing, noting that misdirection or silence can compound reputational damage in the court of public opinion.

Listen to the full episode here: Crisis Management in the Digital Age: For Better or Worse, Social Media Frames the Strategy