FTC offers CAN-SPAM e-mail clarification

Even though the CAN SPAM Act is a bit more than a year old, it is clear that it has not accomplished the goals of Congress or the Federal Trade Commission. Most Internet users are still awash in spam, and the typical law-abiding marketer is still full of questions as to how to comply in a variety of situations. However, the FTC recently has done more to enforce the law against spammers in the black hats and proved some guidance on how those of us wearing white hats can reasonably comply with the Act. Since e-mails can promote more than one product and can be used for many purposes, the FTC’s guidance is important to understand how to craft and send e-mails that are CAN SPAM-compliant.