Law360 Quotes Michael Marino on Private Equity Investment in Sports

Law360 quoted Michael Marino, partner in Seyfarth’s new Sports & Entertainment practice, in its article, “No Longer Sidelined, Private Equity Firms Bet Big On Sports.” The piece, published on June 15, 2026, explores how private equity firms are increasingly investing in sports, particularly in college athletics and emerging leagues, and the evolving role of media rights in driving value.

Marino highlighted the disparity in media rights opportunities and the growing role of institutional investors, noting:

“There are more people watching college football than there are watching the NBA, but the NBA has an extravagant media rights deal that is so much more than what college football is today. Who can sniff out all of those opportunities? That’s where the big boys come in.”

The full article is available here.