Michael Marino Discusses Transformation of College Sports on the Price of Business Show

Michael Marino, partner in Seyfarth's Sports & Entertainment practice, was featured as a part of his regular appearance on USA Business Radio’s "Price of Business Show" on November 3, where he examined how NIL, revenue sharing, and transfer rules are reshaping the financial and legal landscape of college sports.

Marino, during the interview, highlighted the growing flow of money to college athletes and the mounting challenges surrounding NIL deals, revenue-sharing arrangements, and enforcement. He discussed the surge in litigation over athlete eligibility and the continued challenges to the NCAA’s authority as athletes, schools, and states seek greater control over participation rules.

Marino emphasized the growing role of athletic conferences in establishing their own frameworks, pointing to recent moves by the SEC and Big Ten to standardize NIL and revenue-sharing contracts as federal legislation remains uncertain and litigation continues.

Listen to the full episode here.