Philippe Weiss Discusses How Small Changes Can Drive Industry Transformation on WGN Radio’s Noon Business Lunch

Philippe Weiss, president of Seyfarth at Work, appeared on WGN Radio Chicago’s "Noon Business Lunch" on July 21, 2026 where he examined why companies often achieve greater success through incremental innovation than dramatic product overhauls.

Weiss explained that while many business leaders focus on developing the next breakthrough product, smaller, customer-focused improvements can have a greater long-term impact. Citing a Florida International University study of 6,000 companies over 25 years, he noted that industries are often transformed by organizations that make manageable adjustments others eventually follow.

He advised business leaders to focus on thoughtful iteration rather than major shakeups, emphasizing that customers are often more receptive to practical improvements that address their needs and build lasting brand loyalty.

The full discussion can be heard at the 8:19 mark of the episode, "Noon Business Lunch 7/21/26: Unlimited PTO, Canada tariffs, income v. Assets."