Podcast
Feb 25, 2026
Pioneers and Pathfinders: Basha Rubin Returns
This week on Pioneers and Pathfinders, we’re pleased to welcome back Basha Rubin, CEO and co-founder of Priori. It's been about four years since Basha last joined us, and in that time, Priori has gone through a remarkable transformation. What began as a marketplace connecting clients with flexible legal talent and boutique firms has evolved into a robust platform with innovative RFP and panel management tools that help organizations better manage, evaluate, and leverage their outside counsel relationships.
In our conversation, Basha reflects on more than a decade of building and leading a legal tech company. She shares insights on scaling a business, evolving a product in a fast-changing market, and navigating the growing complexity of legal data. We also talk about how Priori is preparing for the next wave of technology shaping the legal industry, and she gives us a look into her work with the Yale Law School fund board. It was great catching up with Basha, and we hope you enjoy listening to the conversation.
Read the full transcript of today's episode here.
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