Price of Business Show Features Michael Marino on the Shifting Economics of College Sports

USA Business Radio's "Price of Business Show" featured Michael Marino in its March 18 episode, “Can Collective Bargaining Frame the NIL Moneyball Threatening Amateurism?” to discuss how Name, Image, and Likeness (NIL) has dramatically reshaped college athletics and the negotiations behind it.

In the episode, Marino highlighted how traditional principles of good‑faith negotiation now intersect with a multibillion‑dollar industry where athletes hold unprecedented leverage. He discussed why NIL has fueled player transfers, legal battles over employee status, and financial pressures that threaten non‑revenue sports and even Title IX programs.

You can listen to the full episode here.