Seek alternatives to costly ad litigation

One problem with being an attorney today is that litigation can be just so darn expensive.  If a client is concerned about a claim being made by a competitor in advertising, sometimes there is no significant incentive to litigate.  While a cease and desist letter can cost less than $1,000 to research and send, and a complaint less than $2,500 to draft, the cost of not being a paper tiger and going forward with litigation all the way through to trial can easily reach six figures in legal fees.  And in order to prevail, you may need to conduct surveys and hire experts in the marketing and damages areas whose fees will also be in at least the tens of thousands of dollars.