Seyfarth to Host and Present at Association of National Advertisers 1-Day Conference

Seyfarth's Advertising & Marketing group is pleased to host and present at the Association of National Advertisers (ANA) 1-Day Conference on Wednesday, June 25, at our Los Angeles – City Century office. This hybrid event will explore key issues in advertising and marketing law, featuring real-world case studies and practical insights on topics ranging from class action litigation to competitor disputes. 

A virtual attendance option will be offered for those unable to attend in person. CLE credit will be available. A networking reception will follow the conference, offering attendees the opportunity to connect with peers and speakers.

Seyfarth attorneys Lauren Leipold, Aaron Belzer, and Ken Wilton will speak on various panels throughout the day. Additional details are provided below.

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Claiming Your Edge: Navigating Brand Protection and Competitors

10:40 am Pacific – 11:25 am Pacific

This session will discuss the offensive and defensive angles of protecting one’s brand from competitors based on various types of product claims and comparisons. The panelists will dive into recent decisions and practices, gathering from them practical lessons for implementing legal “shields and swords” to keep your brand and products above the competition.

Speakers:

Lauren Leipold, Partner, Seyfarth Shaw

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Advertising On Trial: Advertising Claims and Class Action Exposure

12:40 pm Pacific – 1:25 pm Pacific

This interactive session will explore recent real-word advertising and marketing cases, challenging both the audience and panelists to weigh on whether the claims at issue are likely to survive, before revealing how courts or regulators ruled. The session will draw out key patterns and litigation trends and provide practical takeaways to help companies navigate litigation risks.

Speakers:

Aaron Belzer, Partner, Seyfarth Shaw

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For more information and to register, click here.