Lauren GregoryLeipold

As co-lead of Seyfarth’s cross-departmental Artificial Intelligence practice, Lauren champions a collaborative, multi-dimensional approach to problem-solving. Through this lens, Lauren helps her clients navigate complex, evolving issues at the intersection of intellectual property law and emerging technologies, from risk mitigation in algorithmic content creation to ownership and monetization of AI-generated assets. She leverages her knowledge to achieve results in trademark, trade dress, copyright, false advertising, unfair competition, and NIL matters unfolding in fast-moving digital environments.

Lauren’s background litigating a diverse array of commercial disputes–including cross-border disputes that require strategic coordination with a network of local counsel across jurisdictions–informs her proactive approach to safeguarding intangible assets. She not only counsels clients on risks and opportunities for future expansion, but incorporates this strategic vision into management of global trademark and copyright portfolios for multinational corporations and startups alike. She oversees trademark clearance, prosecution, maintenance, licensing, and enforcement programs with an eye toward maximizing return on investment from a business perspective. Lauren advises on all legal aspects of marketing, branding, content creation, copyright compliance and rights management, from best practices for use of AI to negotiation of social media influencer agreements to incident response in the face of stolen source code or other data exfiltration issues.

When litigation becomes inevitable, clients trust Lauren to take the lead on high-stakes matters in state and federal courts, the US Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB), and international arbitration proceedings. Lauren is particularly experienced litigating in federal district court and before the TTAB. She uses this experience to identify points of leverage for early settlement, but is equally equipped to fight for her clients’ rights through trial. She regularly leads teams to trial at the TTAB, securing more than half a dozen wins so far.

Lauren’s experience as a journalist prior to entering law cultivated a sincere appreciation and respect for the “sweat equity” involved in transforming creative ideas into marketable assets. As a former professional author herself, she has a unique understanding of investments made during the creative process and the importance of protecting those investments.

Lauren appreciates the depth and range of experience of Seyfarth’s lawyers across disciplines. She enjoys the opportunity to partner strategically with trusted advisors across the firm who have the knowledge and unique perspective to help clients achieve meaningful results.