27 October 2026 (HKT), 26 October 2026 (EST)
8:00 a.m. to 10:00 a.m. Hong Kong Time
8:00 p.m. to 10:00 p.m. Eastern
7:00 p.m. to 9:00 p.m. Central
5:00 p.m. to 7:00​ p.m. Pacific

About the Program

We are living in very interesting times, with changes happening on a very frequent basis, particularly in trades between the US and China.  As many Chinese and Asian companies continue to expand their US presence (whether in sales or manufacturing), navigating the complexities of US intellectual property law has never been more critical. This seminar is designed to equip in-house counsel, senior executives, and business leaders with practical strategies to protect, enforce, and maximize the value of their trademark assets in the US market.
 
Topics to be covered include:
 
•    Why is trademark strategy important?
•    Important Pre-Filing Considerations
•    USPTO Filing Requirements
•    Maintenance, Renewal, and Future Expansion 
•    Monetizing a U.S. Trademark Portfolio
•    Trademark Policing and Enforcement
•    PRC IP Legal Developments
•    Case Studies

Featured speakers

Raymond Wong, Partner - Corporate 
Lauren Gregory Leipold, Partner - Intellectual Property
John C. Heinbockel, Associate - Intellectual Property
 
Event details

Date: Tuesday, 27 October 2026 at 8:00 am (HKT) Monday, 26 October 2026 at 8:00 pm (EST)

Start Time: 8:30 – 10:00 a.m. HKT (breakfast will be served from 8:00 a.m.)

Location:
In-Person Attendees: 37/F, Edinburgh Tower, The Landmark, 15 Queen’s Road Central, Hong Kong
Virtual Attendees: Connection details will be shared after registering.

Language: English 

CPD points: 1.5 points

We look forward to welcoming you to what promises to be an insightful and highly practical session. Should you have any questions, please do not hesitate to reach out to us.

REGISTER HERE

If you have any questions, please contact Fiona Chan at fchan@seyfarthshaw.com.hk and reference this event.