Sweepstakes rules form binding contracts

One piece of advice lawyers regularly give to marketers is the importance of drafting a clear and strong set of rules when conducting any sweepstakes or contest. The sweepstakes rules form a binding contract between the sponsor of the sweepstakes and anyone who enters the contest. As a sweepstakes or promotion becomes more substantial, the more important the rules (and potential registration) become to avoid any claims that the sweepstakes was not fairly conducted or conducted in an illegal fashion.