Thomson Reuters Features Article by Zeynep Ersin on Building a Culture of Innovation in the AI Era

Thomson Reuters featured an article by Zeynep Ersin, Seyfarth’s Chief Innovation and Strategic Design Officer: “AI in Practice: Using Design Thinking to Build a Culture of Innovation for the AI Era.” The piece, published on October 13, examines how legal teams can use design thinking to drive meaningful, human-centered artificial intelligence adoption.

“AI is only as strong as the humans guiding it,” emphasizes Ersin, who highlights how an adaptive, design-driven approach enables firms to foster innovation, strengthen collaboration, and achieve cultural buy-in as they navigate rapid advancements in AI. “That’s why it’s essential to humanize the process by which we figure out how to use emerging technology and bring others along during the process to reduce fear, increase engagement, and evolve together.”

The article also outlines Seyfarth’s SEYmultaneous Advancement approach, which embeds design thinking and innovation skills across the firm to prepare teams for the future of legal work.

The full article is available here.