Watch words around potential witnesses

The marketing community seems closely knit to me, such that there often are informal discussions of things such as disputes between parties. Typically, I try to encourage such discussions – within certain guidelines. In my view, a structured business discussion, mediation or other form of alternative dispute resolution between parties is beneficial as a reasonable probability exists that two fully informed businesspeople may strike a business deal that will resolve a business dispute. And after litigating disputes in the marketing and intellectual property areas for more than 15 years, my view is that sensible business resolution is preferable to litigation.