Zeynep Ersin and Byong Kim Discuss Seyfarth’s AI and Innovation Strategy in Law360

Law360 featured Zeynep Ersin, Chief Innovation and Strategic Design Officer, and Byong Kim, Chief Data and AI Officer, in its February 12 article, “Seyfarth Harnessing Superusers As It Decides Next AI Moves.” The piece details how Seyfarth is engaging its artificial intelligence “superusers” to help shape the firm’s next phase of generative AI adoption.

Ersin highlighted the importance of feedback from the firm’s most active AI users, noting: “Our superusers give us a real‑time window into how AI is reshaping legal work. Their feedback ranges from the quality and reliability of outputs to how the tools are accelerating workflows, improving research, or helping reimagine day‑to‑day tasks.”

Kim discussed the firm’s expanding AI needs and openness to adopting additional tools, stating: “Our attorneys, and even staff, have more needs, or growing needs, to what they particularly think AI can apply, and we are continuing to improve what we have on top of what we are providing.”

The article also highlights Seyfarth’s broader AI ecosystem, including Copilot, Orbital, its internally built chatbot, firmwide AI training initiatives, and innovation programs such as the SEYence Fair—all shaping how the firm integrates generative AI into client service and internal operations.

The full article is available here.