Zeynep Ersin Discusses Strategic Innovation on Careers and the Business of Law Podcast

The Cowen Group's Careers and the Business of Law podcast featured Zeynep Ersin, Seyfarth's Chief Innovation & Strategic Design Officer, in its March 12 episode, "The New Legal Leadership Role Is Here — And It’s Built for AI, Strategy, and Execution."

In a conversation with host David Cowen, Ersin discussed her role as Seyfarth's first Chief Innovation & Strategic Design Officer and how her team is modernizing workflows, leveraging AI, and facilitating conversations across teams to broaden the use of new technology tools.

"We are trying to find ways for folks to learn together, to think out loud together, to share ideas — that's where a lot of the magic happens, is creating environments and platforms for those conversations to flow. It's been really exciting to see eyes light up when someone hears about a use case from a colleague."

Ersin also emphasized that innovative leadership requires a combination of strategical, operational, and tactical thinking.

"It's not just about asking the what if, it's actually about doing it. You have to be tactical; you have to be operational."

Listen to the full episode here.