Zeynep Ersin Featured on Law.com's Legal Speak Podcast at Legalweek 2026

Law.com’s "Legal Speak" podcast featured Zeynep Ersin, Seyfarth’s Chief Innovation & Strategic Design Officer, in its March 31 episode recorded live at the 2026 Legalweek Conference in New York. The conversation, hosted by American Lawyer reporters Patrick Smith and Cedra Mayfield, covered emerging legal technology, innovation strategy, and the rapidly evolving role of AI across the legal industry.

Ersin shared her perspective on the energy and momentum she observed throughout her first Legalweek conference, noting that “it’s been energizing and invigorating—there’s so much enthusiasm, and so many conversations people want to have and should be having.”

She participated as a panelist for the workshop, "Shaping Tomorrow: Visionaries Discuss the State of AI Across the Legal Market," where she discussed shifting attitudes toward AI and the operational groundwork needed to implement it effectively. Reflecting on that session, Ersin emphasized that “people are moving from curiosity about AI to understanding the infrastructure needed to actually leverage it—systems for tracking value, metrics, and ROI are becoming core to the conversation."

Ersin stressed that Seyfarth approaches innovation with both a strategic and practical lens, drawing on the firm’s longstanding investment in Lean Six Sigma and process mapping. That foundation, she explained, helps the firm identify where technology can meaningfully impact legal workflows and how to prioritize both build and buy opportunities.

Ersin further discussed Seyfarth’s hybrid approach to technology adoption—one that invites participation from attorneys at all comfort levels with emerging tools. She noted the importance of showcasing real, in‑practice examples through live demos and inclusive pilot groups to foster curiosity, confidence, and firmwide engagement.

You can listen to the full Legal Speak episode here.