Zeynep Ersin Writes in Thomson Reuters on How AI is Transforming Feedback in the Legal Profession

Thomson Reuters featured an article by Zeynep Ersin, Seyfarth's chief strategic design & innovation officer: “The feedback paradox: Why AI critique lands differently.” The piece, published on July 14, 2026, examines how generative AI is reshaping how attorneys give, receive, and engage with feedback. It is the latest in a series of articles Seyfarth has written on innovation and technology for Thomson Reuters.

The article highlights how AI is reducing interpersonal friction in feedback conversations and encouraging attorneys to seek more frequent, substantive critique, while also reinforcing that human mentorship remains essential for meaningful professional development.

As Ersin explains, AI is already shifting attorney behavior in practice:

“One of the most common use cases we began seeing was attorneys taking their own drafts and asking AI to critique them — not just for grammar or formatting, but for more substantive reasons such as tone, argument strength, clarity, and impact."

She further underscores the broader implication of this shift, noting:

“What AI has done, perhaps unintentionally, is create a clearer line of sight into how feedback could work even better.”

The full article is available here.