Zeynep Ersin Writes in Thomson Reuters on How AI Uses Design Thinking to Foster Innovation

Seyfarth Chief Innovation and Strategic Design Officer Zeynep Ersin wrote an article published by Thomson Reuters: “AI in Practice: Using Design Thinking to build a culture of innovation for the AI era.” The article is the first in a three-part series.

Ersin discussed how human-centered, design-driven thinking fosters innovation and collaboration. She explains, as an example, how design thinking is deeply engrained in Seyfarth’s culture, through the internal initiative “SEYmultaneous Advancement.”

“SEYmultaneous Advancement is our firmwide approach to embed innovation and Design Thinking into the DNA of our people strategy. The goal of the initiative is to avoid siloed innovation and instead foster a culture in which learning happens in all directions — across titles, practice areas, and departments. It breaks down traditional barriers between lawyers and business professionals and embeds innovation as a shared competency across all roles.”

The piece underscores Seyfarth’s commitment to innovation that enhances legal service and client delivery.

The full article is available here.