Matthew E.Moersfelder
Partner
Intellectual Property
mmoersfelder@seyfarth.com
Understanding that branding means more than the size of a trademark portfolio, Matthew works to develop legal strategies that fulfill broader business goals.
More About Matthew
Branding is more than visual identity—it is how companies differentiate themselves in a crowded market, it helps create loyalty with consumers, and it creates a framework for consistency in messaging. Matthew helps clients in the full spectrum of branding-related issues and understands that protecting a client’s brand goes beyond trademarks. He partners with his clients to provide practical advice based on a deep understanding of the law that can be directly implemented by the business.
Working with clients from across industries, Matthew has experience with advertising, licensing, IP acquisition and due diligence, IP enforcement, domain name registration and application, and online branding. He has worked with clients in the consumer goods and services, media and entertainment, games and gaming, chemical distribution, fashion and apparel, travel, health care, and financial services industries to optimize trademark portfolios to reduce unnecessary filings and expand in critical areas to maximize benefit and protection.
Matthew also works with clients to defend their brands against cybersquatting and unauthorized online use, and has successfully represented clients in federal and state courts, before the Trademark Trial and Appeal Board (TTAB), and arbitrations.
Working with clients from across industries, Matthew has experience with advertising, licensing, IP acquisition and due diligence, IP enforcement, domain name registration and application, and online branding. He has worked with clients in the consumer goods and services, media and entertainment, games and gaming, chemical distribution, fashion and apparel, travel, health care, and financial services industries to optimize trademark portfolios to reduce unnecessary filings and expand in critical areas to maximize benefit and protection.
Matthew also works with clients to defend their brands against cybersquatting and unauthorized online use, and has successfully represented clients in federal and state courts, before the Trademark Trial and Appeal Board (TTAB), and arbitrations.
- JD, The George Washington University Law School
with honors - BSE, University of Michigan
Magna cum laude
Quality Function Deployment (QFD) Institute
Research Assistant, Virtual Reality Computer Programming Development
- New York
- Washington
- US Patent and Trademark Office
- US District Court, Eastern District of New York
- US District Court, Southern District of New York
Related Services
- Successfully invalidated trademark registration on the grounds of genericness in Declaratory Judgment action on behalf of two plaintiffs engaged in oilfield services as part of a patent infringement suit involving heating water for hydraulic fracturing operations.
- Seconded in-house at a multinational retail chain based in Seattle, Washington to act as in-house counsel in directly advising marketing and business units on branding-related issues.
- Successfully brought trademark infringement action against multiple parties for infringement of automotive accessories manufacturer’s distinctive accessories design trademarks.
- Negotiated coexistence of a trademark on behalf of a hydroponic technology company after initiating trademark cancellation action against registration for mark based on client’s priority mark.
- Represented the largest seafood company in the US in the initiation of trademark cancellation action based on priority use of the client’s mark against registration of a new mark by a competitor.
- Defended a private-label snack manufacturer against allegations of trademark, trade dress, and patent infringement asserted by a multinational food company for trademark, packaging design, product configuration, and manufacturing process.
Related News & Insights
-
Recognition
02/07/2024
Seyfarth Achieves National Ranking in World Trademark Review 1000 for 2024
-
Attorney Publication
09/01/2023
Matthew Moersfelder Writes on Spireon, Inc. v. Flex Trademark Litigation in IP Litigator
-
Firm News
06/05/2023
Seyfarth Continues Growth of Seattle Office With Addition of Matthew Moersfelder to Establish Intellectual Property Presence
- Executive Committee Board for Intellectual Property, Washington State Bar Association, (2017-present)
- Nonprofit Committee, International Trademark Association (2012-2015)
- Author, "Trademark Litigation," IP Litigator (September/October 2023)
- Co-presenter, "Protecting Trademarks Abroad: Madrid Protocol vs. National Filing Directly in Foreign Jurisdiction," Strafford Webinars (March 29, 2018)
Understanding that branding means more than the size of a trademark portfolio, Matthew works to develop legal strategies that fulfill broader business goals.
More About Matthew
Branding is more than visual identity—it is how companies differentiate themselves in a crowded market, it helps create loyalty with consumers, and it creates a framework for consistency in messaging. Matthew helps clients in the full spectrum of branding-related issues and understands that protecting a client’s brand goes beyond trademarks. He partners with his clients to provide practical advice based on a deep understanding of the law that can be directly implemented by the business.
Working with clients from across industries, Matthew has experience with advertising, licensing, IP acquisition and due diligence, IP enforcement, domain name registration and application, and online branding. He has worked with clients in the consumer goods and services, media and entertainment, games and gaming, chemical distribution, fashion and apparel, travel, health care, and financial services industries to optimize trademark portfolios to reduce unnecessary filings and expand in critical areas to maximize benefit and protection.
Matthew also works with clients to defend their brands against cybersquatting and unauthorized online use, and has successfully represented clients in federal and state courts, before the Trademark Trial and Appeal Board (TTAB), and arbitrations.
Working with clients from across industries, Matthew has experience with advertising, licensing, IP acquisition and due diligence, IP enforcement, domain name registration and application, and online branding. He has worked with clients in the consumer goods and services, media and entertainment, games and gaming, chemical distribution, fashion and apparel, travel, health care, and financial services industries to optimize trademark portfolios to reduce unnecessary filings and expand in critical areas to maximize benefit and protection.
Matthew also works with clients to defend their brands against cybersquatting and unauthorized online use, and has successfully represented clients in federal and state courts, before the Trademark Trial and Appeal Board (TTAB), and arbitrations.
- JD, The George Washington University Law School
with honors - BSE, University of Michigan
Magna cum laude
Quality Function Deployment (QFD) Institute
Research Assistant, Virtual Reality Computer Programming Development
- New York
- Washington
- US Patent and Trademark Office
- US District Court, Eastern District of New York
- US District Court, Southern District of New York
Related Services
- Successfully invalidated trademark registration on the grounds of genericness in Declaratory Judgment action on behalf of two plaintiffs engaged in oilfield services as part of a patent infringement suit involving heating water for hydraulic fracturing operations.
- Seconded in-house at a multinational retail chain based in Seattle, Washington to act as in-house counsel in directly advising marketing and business units on branding-related issues.
- Successfully brought trademark infringement action against multiple parties for infringement of automotive accessories manufacturer’s distinctive accessories design trademarks.
- Negotiated coexistence of a trademark on behalf of a hydroponic technology company after initiating trademark cancellation action against registration for mark based on client’s priority mark.
- Represented the largest seafood company in the US in the initiation of trademark cancellation action based on priority use of the client’s mark against registration of a new mark by a competitor.
- Defended a private-label snack manufacturer against allegations of trademark, trade dress, and patent infringement asserted by a multinational food company for trademark, packaging design, product configuration, and manufacturing process.
Related News & Insights
-
Recognition
02/07/2024
Seyfarth Achieves National Ranking in World Trademark Review 1000 for 2024
-
Attorney Publication
09/01/2023
Matthew Moersfelder Writes on Spireon, Inc. v. Flex Trademark Litigation in IP Litigator
-
Firm News
06/05/2023
Seyfarth Continues Growth of Seattle Office With Addition of Matthew Moersfelder to Establish Intellectual Property Presence
- Executive Committee Board for Intellectual Property, Washington State Bar Association, (2017-present)
- Nonprofit Committee, International Trademark Association (2012-2015)
- Author, "Trademark Litigation," IP Litigator (September/October 2023)
- Co-presenter, "Protecting Trademarks Abroad: Madrid Protocol vs. National Filing Directly in Foreign Jurisdiction," Strafford Webinars (March 29, 2018)