Media Mentions

Dec 23, 2008

Bart Lazar Quoted in E-Commerce Times
"Privacy Policies: The Good, the Bad and the Witty"

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Bart Lazar was quoted in the December 23, 2008 issue of E-Commerce Times in the article, "Privacy Policies: The Good, the Bad and the Witty." The article discussed privacy statements on the Web and how they are generally not very user-friendly. According to the article, privacy statements are aimed at informing consumers of precisely what will be done with their personal information, but most are weighed down by details. However, over the last few years, there has been a trend among companies to make these notices more comprehensible to the average consumer. Bart provided his thoughts on best practices for privacy statements, such as defining of terms in easy-to-understand language and an easy-to-read format. He spoke highly of one company's notice as a model, noting that "It is navigable, and it breaks things up into nice chunks and then defines its terms."