Guard biz data with security strategies

In this two-part article, partner Bart Lazar identifies the need for all businesses to be concerned about data security and identifies steps to take to protect valuable consumer and employee information.

Identity theft is the fastest growing crime in the United States. Consumer advocates are demanding that all companies handling personal information take greater care with data and that the government take action to make this happen. This puts more direct and indirect pressure on how marketers handle their own marketing data.