Seyfarth’s Innovation Initiatives Prominently Featured in Law360; Zeynep Ersin Extensively Quoted

Seyfarth’s unique innovation initiatives - including the SEYence Fair, Lean Six Sigma practices, the partnership with Stanford University’s CodeX, and the Seyfarth AI Chat - were the subject of a feature article in Law360 on July 24. The article, “The Real AI Edge For Law Firms? Innovative Thinking,” spotlights Seyfarth’s belief that critical thinking will be the key differentiator in leveraging artificial intelligence to identify and deliver client value in creative ways. It also highlights the firm’s commitment to fostering design thinking through initiatives such as a high school-style science fair for staff, AI learning sessions, and a curriculum for summer associates.

Law360 wrote, “In today's arms race for legal innovation, one BigLaw firm (Seyfarth) is pursuing a strategy that goes beyond technology to set itself apart in the types of legal services it provides.”

Chief Innovation & Strategic Design Officer Zeynep Ersin stated, “Innovation is something that's part of our DNA at Seyfarth. By fostering a culture that embraces, celebrates and encourages that, I think you'll see much more rapid growth, success and engagement as it relates to the AI frontier ahead of us.”

The full article is available here.