Eric M.Greenberg
Partner
Real Estate
egreenberg@seyfarth.com
Eric handles large-scale real estate leasing portfolio work, incorporating technology and process improvement strategies to help his clients meet and exceed their growth goals.
More About Eric
Real estate clients faced with aggressive growth goals look to Eric when they need to increase their number of leased or owned sites, retail locations, and office locations. He helps these clients achieve their growth plans, while maintaining cost predictability and reducing the amount of time it takes to negotiate and complete a real estate deal.
Eric serves as co-chair of Seyfarth’s Leasing practice and focuses on commercial, retail, and office leasing. He represents landlords and tenants in a wide range of leasing transactions including office towers and parks, industrial parks, shopping and lifestyle centers, as well as educational institutions.
As a certified Six Sigma Green Belt, Eric uses project management, process improvement, and technology in all aspects of his legal practice. He works collaboratively with clients to develop a programmatic and innovative approach to their real estate portfolios. Using the firm’s expansive service delivery resources, he has developed systems and processes for client work that decreased deal cycle time and reduced overall legal fees on a per site basis.
Eric works hand-in-hand with Seyfarth's Lean Solutions team to tackle new problems and continuously improve internal processes. Together, they conduct process mapping sessions with clients to enhance efficiency in the negotiation process. He also uses Seyfarth Link—the firm’s online collaboration platform—for better deal transparency and to provide real-time status updates for each deal.
Eric enjoys working with a first-rate national real estate group that can handle any type of real estate transaction. Likewise, he enjoys being aligned with a firm that is committed to legal innovation and thinking outside the box to help clients meet their legal and business needs.
Eric serves as co-chair of Seyfarth’s Leasing practice and focuses on commercial, retail, and office leasing. He represents landlords and tenants in a wide range of leasing transactions including office towers and parks, industrial parks, shopping and lifestyle centers, as well as educational institutions.
As a certified Six Sigma Green Belt, Eric uses project management, process improvement, and technology in all aspects of his legal practice. He works collaboratively with clients to develop a programmatic and innovative approach to their real estate portfolios. Using the firm’s expansive service delivery resources, he has developed systems and processes for client work that decreased deal cycle time and reduced overall legal fees on a per site basis.
Eric works hand-in-hand with Seyfarth's Lean Solutions team to tackle new problems and continuously improve internal processes. Together, they conduct process mapping sessions with clients to enhance efficiency in the negotiation process. He also uses Seyfarth Link—the firm’s online collaboration platform—for better deal transparency and to provide real-time status updates for each deal.
Eric enjoys working with a first-rate national real estate group that can handle any type of real estate transaction. Likewise, he enjoys being aligned with a firm that is committed to legal innovation and thinking outside the box to help clients meet their legal and business needs.
- JD, Northeastern University School of Law
- BA, Tufts University
Political ScienceCum laude
Pi Sigma Alpha Political Science Honor Society
- Massachusetts
Related Services
- Represents largest convenience store chain in the world for new store growth (leases and acquisitions) in the US (400 to 500 deals per year).
- Represents a Fortune 25 financial services company, in connection with its aggressive new market growth plan for branch banking locations across the US in nearly 150 transactions in 2020.
- Represents a Fortune 50 international e-commerce company, as tenant, in connection with a new national, large space retail format across the United States.
- Represents a national fast casual bakery-café restaurant in connection with continued location growth through leasing and acquisitions.
- Represents developers of retail shopping centers and mixed-use developments.
- Represents landlords in office leasing transactions.
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- Listed as a "Recommended Attorney" and "Next Generation" Attorney by The Legal 500 (Legalese Ltd.) for Real Estate (2023)
- Listed in Best Lawyers in America (Woodward/White Inc.) for Real Estate Law (2018-2023)
- Named a "Top Lawyer" in Real Estate by Boston Magazine (Metro Corp.) (2021)
- Honored as a Minority Corporate Counsel Association (MCCA) Rainmaker (2021)
- Recognized as a "Go To Commercial Real Estate Attorney" by Massachusetts Lawyers Weekly (2021)
- Recognized as a "Rising Star" by Massachusetts Super Lawyers (Thomson Reuters) (2008-2009, 2013-2019)
- Named a "Value Champion" by the Association of Corporate Counsel (2018)
- Received the Best Client/Law Firm Team Award by American Lawyer (ALM Media Properties LLC) (2018)
- Named to the Innovation in Collaboration Award shortlist by the Financial Times (2018)
- National Filipino American Lawyers Association
- Seyfarth Shaw's National Inclusion & Diversity Action Team (DIAT)
- Author, "How to Maximize Outside Legal Counsel to Drive Post-Pandemic Growth," QSR Magazine (April 2, 2021)
- Author, "A Year of COVID-19: Negotiation and Litigation Trends in Massachusetts Leasing," Greater Boston Chamber of Commerce Blog (March 19, 2021)
- Co-Author, "Massachusetts Court Excuses Restaurant’s Obligation to Pay Rent During Government-Ordered COVID-19 Shutdown Based Upon the Common Law Doctrine of Frustration of Purpose," Legal Update, Seyfarth Shaw LLP (February 26, 2021)
- Co-Author, "A Wake-Up Call For Commercial Landlords Seeking Rent," Law360 (February 25, 2021)
- Author, "Navigating rent for landlords and tenants in the face of COVID19," Greater Boston Chamber of Commerce (June 9, 2020)
- Co-Author, "Commercial Landlord Guidance: Should You Take the Temperature of Your Tenants?," Legal Update, Seyfarth Shaw LLP (March 31, 2020)
- Co-Author, "Difficult Leasing Decisions for Tenants During the Coronavirus Crisis," Legal Update, Seyfarth Shaw LLP (March 19, 2020)
- Co-Author, "High-Volume Real Estate Leasing," Case Study, Seyfarth Shaw LLP (August 29, 2019)
- "Strengthening Letter of Credit Security Provisions," Commercial Leasing Law & Strategy, Volume 22, Number 9, (February 2010)
- "Negotiation of Operating Expenses in an Office Lease," Commercial Leasing Law & Strategy, Volume 20, Number 8, (January 2008)
- Co-Speaker, "The Property Line: Let’s Get this Project Started," Podcast, Seyfarth Shaw LLP (January 29, 2024)
- Co-Speaker, "The Property Line: AI and the Future of Client Service in Real Estate," Podcast, Seyfarth Shaw LLP (December 18, 2023)
- Co-Speaker, "The Property Line: Feeling Distressed? It’s Time to Work it Out," Podcast, Seyfarth Shaw LLP (August 29, 2023)
- Co-Presenter, "Taking Your In-House Role to the Next Level How to Wine at Process Improvement and Change Management," Association of Corporate Counsel (New England Chapter) (May 3, 2023)
- Co-Speaker, "The Property Line: Strategies from the Frontlines – How CRE Can Combat Organized Retail Theft," Podcast, Seyfarth Shaw LLP (June 12, 2023)
- Co-Speaker, "The Property Line: Build-to-Suit Basics for Tenants," Podcast, Seyfarth Shaw LLP (April 10, 2023)
- Co-Speaker, "The Property Line: 2023 – A Year of Opportunity?," Podcast, Seyfarth Shaw LLP (March 20, 2023)
- Co-Speaker, "The Property Line: Beyond the Bank Run – How the SVB Crisis Impacts CRE," Podcast, Seyfarth Shaw LLP (March 17, 2023)
- Co-Speaker, "The Property Line: Your Retail Tenant Files for Bankruptcy – What Now?," Podcast, Seyfarth Shaw LLP (February 27, 2023)
- Speaker, "The Property Line: CBRE’s Lens on What Lies Ahead for Retail," Podcast, Seyfarth Shaw LLP (December 5, 2022)
- Speaker, "The Property Line: Current Market Trends and Industrial Investing Fundamentals with NorthBridge," Podcast, Seyfarth Shaw LLP (October 31, 2022)
- Speaker, "The Property Line: Bankruptcy 101 for Real Estate Professionals," Podcast, Seyfarth Shaw LLP (August 1, 2022)
- Co-Presenter, "Leasing Tips Every In-House Counsel Should Know," Association of Corporate Counsel (Southern California) (July 12, 2022)
- Speaker, The Property Line Podcast – ESG and Real Estate: A Value Proposition, Seyfarth Shaw LLP (July 11, 2022)
- Speaker, The Property Line Podcast – The Return of Retail – Tales from ICSC, Seyfarth Shaw LLP (June 13, 2022)
- Speaker, The Property Line Podcast – Current Trends and Challenges in Industrial Real Estate Transactions, Seyfarth Shaw LLP (February 22, 2022)
-
Speaker, The Property Line Podcast – Year in Review – Enduring Trends from 2021, Seyfarth Shaw LLP (December 20, 2021)
- Speaker, The Property Line Podcast – Does Office Leasing Post-COVID-19 Still Exist?, Seyfarth Shaw LLP (September 27, 2021)
-
Speaker, The Property Line Podcast – When are Real Estate Transactions Subject to National Security Review?, Seyfarth Shaw LLP (August 9, 2021)
-
Speaker, The Property Line Podcast – The Continuing Evolution of COVID-19 Retail Rent Decisions and the Impact on Leasing (Part 2), Seyfarth Shaw LLP (July 26, 2021)
-
Speaker, The Property Line Podcast – The Continuing Evolution of COVID-19 Retail Rent Decisions and the Impact on Leasing (Part 1), Seyfarth Shaw LLP (July 12, 2021)
-
Speaker, The Property Line Podcast – Future of Franchising in the Retail/Restaurant Space, Seyfarth Shaw LLP (June 21, 2021)
- Moderator, "Practical Considerations Around the CA Fast Food Worker Bill," An Interactive Virtual Roundtable Discussion for Restaurant / Quick-Serve Franchisors (June 9, 2021)
-
Speaker, The Property Line Podcast – Challenges and Effects of the CDC’s Residential Eviction Moratorium, Seyfarth Shaw LLP (June 7, 2021)
- Speaker, The Property Line Podcast - Breaking Down Federal Relief for Tenants and Landlords, Seyfarth Shaw LLP (May 24, 2021)
- Speaker, The Property Line Podcast - A Wake Up Call For Commercial Landlords: Caffé Nero and Frustration of Purpose, Seyfarth Shaw LLP (April 5, 2021)
- Speaker, The Property Line Podcast - What Makes Data Center Deals Different?, Seyfarth Shaw LLP (March 29, 2021)
- Speaker, The Property Line Podcast - State of the Data Center Market & the Impacts of COVID-19, Seyfarth Shaw LLP (March 22, 2021)
- Speaker, The Property Line Podcast - Season 1: Retail Leasing in the Pandemic
- Episode 1: State of the Retail Leasing Market (October 26, 2020)
- Episode 2: What’s an Eviction Moratorium and How Does it Affect Me? (November 2, 2020)
- Episode 3: Force Majeure and US Bankruptcy Case In re Hitz Restaurant Group (November 9, 2021)
- Episode 4: Business Interruption Insurance and COVID-19 Losses (November 23, 2020)
- Episode 5: COVID-19 Liability Shield Legislation (February 9, 2021)
- Speaker, "Challenge 101: True Tales of In House Success and Making It Work," ACC Houston Value Webinar Series (August 6, 2020)
- Presenter, "Mock Interview Skills: How to Prepare and Get the Most from the Experience," Webinar, presented by The Belonging Project, Seyfarth Shaw LLP (July 29, 2020)
- Presenter, "Using Legal Project Management to Improve Client Relationships," LMA P3 Conference (June 13, 2019)
- Quoted, "In Real Estate, Good Deals but no Lease Steals," Franchise Times (August 27, 2021)
- Interviewed, The CRE Mastermind Show (July 28, 2021)
- Interviewed, "It’s retailers versus landlords as pandemic recedes," Reuters Legal (June 14, 2021)
- Quoted, "Still Seeking COVID-Relief Workouts? Good Luck," Franchise Times (June 10, 2021)
- Quoted, "'There's Just Not Enough Warehouse Space': Florida Enjoying Industrial Sector Boom," Daily Business Review (June 7, 2021)
- Quoted, "What happens to Main Street when even the biggest retailers can't pay rent?," NBC News (May 6, 2020)
- Play Ball! Foundation, board member
- Jumpstart for Young Children Massachusetts, regional advisory board
Eric handles large-scale real estate leasing portfolio work, incorporating technology and process improvement strategies to help his clients meet and exceed their growth goals.
More About Eric
Real estate clients faced with aggressive growth goals look to Eric when they need to increase their number of leased or owned sites, retail locations, and office locations. He helps these clients achieve their growth plans, while maintaining cost predictability and reducing the amount of time it takes to negotiate and complete a real estate deal.
Eric serves as co-chair of Seyfarth’s Leasing practice and focuses on commercial, retail, and office leasing. He represents landlords and tenants in a wide range of leasing transactions including office towers and parks, industrial parks, shopping and lifestyle centers, as well as educational institutions.
As a certified Six Sigma Green Belt, Eric uses project management, process improvement, and technology in all aspects of his legal practice. He works collaboratively with clients to develop a programmatic and innovative approach to their real estate portfolios. Using the firm’s expansive service delivery resources, he has developed systems and processes for client work that decreased deal cycle time and reduced overall legal fees on a per site basis.
Eric works hand-in-hand with Seyfarth's Lean Solutions team to tackle new problems and continuously improve internal processes. Together, they conduct process mapping sessions with clients to enhance efficiency in the negotiation process. He also uses Seyfarth Link—the firm’s online collaboration platform—for better deal transparency and to provide real-time status updates for each deal.
Eric enjoys working with a first-rate national real estate group that can handle any type of real estate transaction. Likewise, he enjoys being aligned with a firm that is committed to legal innovation and thinking outside the box to help clients meet their legal and business needs.
Eric serves as co-chair of Seyfarth’s Leasing practice and focuses on commercial, retail, and office leasing. He represents landlords and tenants in a wide range of leasing transactions including office towers and parks, industrial parks, shopping and lifestyle centers, as well as educational institutions.
As a certified Six Sigma Green Belt, Eric uses project management, process improvement, and technology in all aspects of his legal practice. He works collaboratively with clients to develop a programmatic and innovative approach to their real estate portfolios. Using the firm’s expansive service delivery resources, he has developed systems and processes for client work that decreased deal cycle time and reduced overall legal fees on a per site basis.
Eric works hand-in-hand with Seyfarth's Lean Solutions team to tackle new problems and continuously improve internal processes. Together, they conduct process mapping sessions with clients to enhance efficiency in the negotiation process. He also uses Seyfarth Link—the firm’s online collaboration platform—for better deal transparency and to provide real-time status updates for each deal.
Eric enjoys working with a first-rate national real estate group that can handle any type of real estate transaction. Likewise, he enjoys being aligned with a firm that is committed to legal innovation and thinking outside the box to help clients meet their legal and business needs.
- JD, Northeastern University School of Law
- BA, Tufts University
Political ScienceCum laude
Pi Sigma Alpha Political Science Honor Society
- Massachusetts
Related Services
- Represents largest convenience store chain in the world for new store growth (leases and acquisitions) in the US (400 to 500 deals per year).
- Represents a Fortune 25 financial services company, in connection with its aggressive new market growth plan for branch banking locations across the US in nearly 150 transactions in 2020.
- Represents a Fortune 50 international e-commerce company, as tenant, in connection with a new national, large space retail format across the United States.
- Represents a national fast casual bakery-café restaurant in connection with continued location growth through leasing and acquisitions.
- Represents developers of retail shopping centers and mixed-use developments.
- Represents landlords in office leasing transactions.
Related Trends
Related News & Insights
-
Webinar
May 2, 2024
Webinar: Seyfarth & ACC Northeast Present Elevate & Evolve: Transforming Your Legal Ops Approach
-
Podcast
Mar 25, 2024
The Property Line: Opportunity in Distress (Market Survey Takeaways)
-
Podcast
Feb 27, 2024
The Property Line: Let There Be Light? Converting Offices to Residences
-
Podcast
Jan 29, 2024
The Property Line: Let’s Get this Project Started
- Listed as a "Recommended Attorney" and "Next Generation" Attorney by The Legal 500 (Legalese Ltd.) for Real Estate (2023)
- Listed in Best Lawyers in America (Woodward/White Inc.) for Real Estate Law (2018-2023)
- Named a "Top Lawyer" in Real Estate by Boston Magazine (Metro Corp.) (2021)
- Honored as a Minority Corporate Counsel Association (MCCA) Rainmaker (2021)
- Recognized as a "Go To Commercial Real Estate Attorney" by Massachusetts Lawyers Weekly (2021)
- Recognized as a "Rising Star" by Massachusetts Super Lawyers (Thomson Reuters) (2008-2009, 2013-2019)
- Named a "Value Champion" by the Association of Corporate Counsel (2018)
- Received the Best Client/Law Firm Team Award by American Lawyer (ALM Media Properties LLC) (2018)
- Named to the Innovation in Collaboration Award shortlist by the Financial Times (2018)
- National Filipino American Lawyers Association
- Seyfarth Shaw's National Inclusion & Diversity Action Team (DIAT)
- Author, "How to Maximize Outside Legal Counsel to Drive Post-Pandemic Growth," QSR Magazine (April 2, 2021)
- Author, "A Year of COVID-19: Negotiation and Litigation Trends in Massachusetts Leasing," Greater Boston Chamber of Commerce Blog (March 19, 2021)
- Co-Author, "Massachusetts Court Excuses Restaurant’s Obligation to Pay Rent During Government-Ordered COVID-19 Shutdown Based Upon the Common Law Doctrine of Frustration of Purpose," Legal Update, Seyfarth Shaw LLP (February 26, 2021)
- Co-Author, "A Wake-Up Call For Commercial Landlords Seeking Rent," Law360 (February 25, 2021)
- Author, "Navigating rent for landlords and tenants in the face of COVID19," Greater Boston Chamber of Commerce (June 9, 2020)
- Co-Author, "Commercial Landlord Guidance: Should You Take the Temperature of Your Tenants?," Legal Update, Seyfarth Shaw LLP (March 31, 2020)
- Co-Author, "Difficult Leasing Decisions for Tenants During the Coronavirus Crisis," Legal Update, Seyfarth Shaw LLP (March 19, 2020)
- Co-Author, "High-Volume Real Estate Leasing," Case Study, Seyfarth Shaw LLP (August 29, 2019)
- "Strengthening Letter of Credit Security Provisions," Commercial Leasing Law & Strategy, Volume 22, Number 9, (February 2010)
- "Negotiation of Operating Expenses in an Office Lease," Commercial Leasing Law & Strategy, Volume 20, Number 8, (January 2008)
- Co-Speaker, "The Property Line: Let’s Get this Project Started," Podcast, Seyfarth Shaw LLP (January 29, 2024)
- Co-Speaker, "The Property Line: AI and the Future of Client Service in Real Estate," Podcast, Seyfarth Shaw LLP (December 18, 2023)
- Co-Speaker, "The Property Line: Feeling Distressed? It’s Time to Work it Out," Podcast, Seyfarth Shaw LLP (August 29, 2023)
- Co-Presenter, "Taking Your In-House Role to the Next Level How to Wine at Process Improvement and Change Management," Association of Corporate Counsel (New England Chapter) (May 3, 2023)
- Co-Speaker, "The Property Line: Strategies from the Frontlines – How CRE Can Combat Organized Retail Theft," Podcast, Seyfarth Shaw LLP (June 12, 2023)
- Co-Speaker, "The Property Line: Build-to-Suit Basics for Tenants," Podcast, Seyfarth Shaw LLP (April 10, 2023)
- Co-Speaker, "The Property Line: 2023 – A Year of Opportunity?," Podcast, Seyfarth Shaw LLP (March 20, 2023)
- Co-Speaker, "The Property Line: Beyond the Bank Run – How the SVB Crisis Impacts CRE," Podcast, Seyfarth Shaw LLP (March 17, 2023)
- Co-Speaker, "The Property Line: Your Retail Tenant Files for Bankruptcy – What Now?," Podcast, Seyfarth Shaw LLP (February 27, 2023)
- Speaker, "The Property Line: CBRE’s Lens on What Lies Ahead for Retail," Podcast, Seyfarth Shaw LLP (December 5, 2022)
- Speaker, "The Property Line: Current Market Trends and Industrial Investing Fundamentals with NorthBridge," Podcast, Seyfarth Shaw LLP (October 31, 2022)
- Speaker, "The Property Line: Bankruptcy 101 for Real Estate Professionals," Podcast, Seyfarth Shaw LLP (August 1, 2022)
- Co-Presenter, "Leasing Tips Every In-House Counsel Should Know," Association of Corporate Counsel (Southern California) (July 12, 2022)
- Speaker, The Property Line Podcast – ESG and Real Estate: A Value Proposition, Seyfarth Shaw LLP (July 11, 2022)
- Speaker, The Property Line Podcast – The Return of Retail – Tales from ICSC, Seyfarth Shaw LLP (June 13, 2022)
- Speaker, The Property Line Podcast – Current Trends and Challenges in Industrial Real Estate Transactions, Seyfarth Shaw LLP (February 22, 2022)
-
Speaker, The Property Line Podcast – Year in Review – Enduring Trends from 2021, Seyfarth Shaw LLP (December 20, 2021)
- Speaker, The Property Line Podcast – Does Office Leasing Post-COVID-19 Still Exist?, Seyfarth Shaw LLP (September 27, 2021)
-
Speaker, The Property Line Podcast – When are Real Estate Transactions Subject to National Security Review?, Seyfarth Shaw LLP (August 9, 2021)
-
Speaker, The Property Line Podcast – The Continuing Evolution of COVID-19 Retail Rent Decisions and the Impact on Leasing (Part 2), Seyfarth Shaw LLP (July 26, 2021)
-
Speaker, The Property Line Podcast – The Continuing Evolution of COVID-19 Retail Rent Decisions and the Impact on Leasing (Part 1), Seyfarth Shaw LLP (July 12, 2021)
-
Speaker, The Property Line Podcast – Future of Franchising in the Retail/Restaurant Space, Seyfarth Shaw LLP (June 21, 2021)
- Moderator, "Practical Considerations Around the CA Fast Food Worker Bill," An Interactive Virtual Roundtable Discussion for Restaurant / Quick-Serve Franchisors (June 9, 2021)
-
Speaker, The Property Line Podcast – Challenges and Effects of the CDC’s Residential Eviction Moratorium, Seyfarth Shaw LLP (June 7, 2021)
- Speaker, The Property Line Podcast - Breaking Down Federal Relief for Tenants and Landlords, Seyfarth Shaw LLP (May 24, 2021)
- Speaker, The Property Line Podcast - A Wake Up Call For Commercial Landlords: Caffé Nero and Frustration of Purpose, Seyfarth Shaw LLP (April 5, 2021)
- Speaker, The Property Line Podcast - What Makes Data Center Deals Different?, Seyfarth Shaw LLP (March 29, 2021)
- Speaker, The Property Line Podcast - State of the Data Center Market & the Impacts of COVID-19, Seyfarth Shaw LLP (March 22, 2021)
- Speaker, The Property Line Podcast - Season 1: Retail Leasing in the Pandemic
- Episode 1: State of the Retail Leasing Market (October 26, 2020)
- Episode 2: What’s an Eviction Moratorium and How Does it Affect Me? (November 2, 2020)
- Episode 3: Force Majeure and US Bankruptcy Case In re Hitz Restaurant Group (November 9, 2021)
- Episode 4: Business Interruption Insurance and COVID-19 Losses (November 23, 2020)
- Episode 5: COVID-19 Liability Shield Legislation (February 9, 2021)
- Speaker, "Challenge 101: True Tales of In House Success and Making It Work," ACC Houston Value Webinar Series (August 6, 2020)
- Presenter, "Mock Interview Skills: How to Prepare and Get the Most from the Experience," Webinar, presented by The Belonging Project, Seyfarth Shaw LLP (July 29, 2020)
- Presenter, "Using Legal Project Management to Improve Client Relationships," LMA P3 Conference (June 13, 2019)
- Quoted, "In Real Estate, Good Deals but no Lease Steals," Franchise Times (August 27, 2021)
- Interviewed, The CRE Mastermind Show (July 28, 2021)
- Interviewed, "It’s retailers versus landlords as pandemic recedes," Reuters Legal (June 14, 2021)
- Quoted, "Still Seeking COVID-Relief Workouts? Good Luck," Franchise Times (June 10, 2021)
- Quoted, "'There's Just Not Enough Warehouse Space': Florida Enjoying Industrial Sector Boom," Daily Business Review (June 7, 2021)
- Quoted, "What happens to Main Street when even the biggest retailers can't pay rent?," NBC News (May 6, 2020)
- Play Ball! Foundation, board member
- Jumpstart for Young Children Massachusetts, regional advisory board