Artificial Intelligence

OVERVIEW

EXPERIENCE

NEWS & INSIGHTS

AI rarely creates just one kind of legal risk at a time—and rarely just one kind of opportunity. A single deployment can open new markets, reshape a workforce, generate new IP, and create exposure across your data, your stakeholders, and the regulators applying existing laws to how AI actually gets used.

Seyfarth's AI practice is built around that reality: an integrated team spanning employment, data privacy and cybersecurity, intellectual property, corporate and commercial transactions, and litigation—designed to help clients navigate the full spectrum of AI-related legal issues, from governance, investment, and strategic transactions to workforce, data, IP, and dispute-related risks.

There is no single "AI law." In practice, AI is already regulated—by the employment, privacy, consumer protection, intellectual property, and sector-specific frameworks that govern the technology, those who deploy it, and the outcomes it produces. The companies managing AI risk well are the ones treating it as a compliance problem across all of those regimes at once. The companies capturing AI's value are the ones treating legal strategy as part of how they move.

HOW WE HELP

Seyfarth's internationally recognized, multidisciplinary team has been at the forefront of AI representation for more than a decade. We help clients manage the full spectrum of AI-related legal risk, which often involve a blend of technical, legal, and social dynamics.

Our capabilities include:

AI Governance & Compliance: Developing enterprise-wide AI governance frameworks, risk assessments, policies, and controls aligned with evolving global regulations, including US federal and state laws, the EU AI Act, sector-specific regulatory guidance, and emerging enforcement priorities.
Domestic and International Labor, Employment & Workforce AI: Advising developers and deployers on the use of AI and algorithmic decision-making across the employment lifecycle, including hiring and recruiting technologies, performance management systems, bias mitigation, workforce monitoring tools, scheduling and productivity analytics, and other data-driven employment decisions; ensure compliance with state, federal and international employment, discrimination, consumer protection, wage-hour, labor relations, privacy, and workplace surveillance laws across the globe.
Data Privacy, Cybersecurity & Information Governance: Counseling on AI-related data privacy requirements, cybersecurity risk, vendor assessment, management and governance, cross-border data transfers, information classification, provenance and retention, incident response, and regulatory investigations, including matters arising under the GDPR, CCPA/CPRA, and other global privacy frameworks.

Intellectual Property & Technology Strategy: Protecting and enforcing AI-driven innovations through patent strategy and prosecution, trade secret protection, copyright and trademark counseling, IP portfolio development, and technology transactions. Counseling on mitigation of risk against potential infringement liability related to use of AI platforms for content creation.
Commercial & Product Risk: Structuring AI-inclusive commercial agreements, licensing arrangements, vendor contracts, product disclosures, and indemnification strategies to mitigate downstream liability and protect enterprise value.
M&A, Investments & Due Diligence: Representing buyers, sellers, investors, and AI companies in mergers, acquisitions, investments, financings, and other strategic transactions, while conducting AI-focused diligence and risk analysis covering technology valuation, regulatory exposure, global data privacy, IP ownership, governance, and compliance readiness.
AI Litigation, Investigations & Regulatory Defense: Representing clients in high-stakes AI-related litigation, including IP disputes, class actions, employment claims, consumer protection matters, regulatory investigations, and enforcement actions. Counseling on best practices regarding AI’s impact on discovery rules, privilege protections, and data-sharing through e-discovery.
Global & Cross-Border AI Strategy: Advising multinational organizations on the deployment and governance of AI across jurisdictions, including navigating conflicting regulatory regimes, coordinating compliance with frameworks such as the EU AI Act, GDPR, and evolving US and APAC requirements, managing cross-border data flows, and aligning global governance with local legal, cultural, and operational considerations.

From the largest global enterprises to emerging technology companies and high-growth startups, we meet our clients where they are, delivering focused, pragmatic, and data-driven solutions that enable responsible AI adoption and deployment while protecting enterprise value.

THE SEYFARTH EXPERIENCE

At Seyfarth, we embrace the transformative potential of AI and emerging technologies, leveraging our extensive experience to help clients drive change while managing legal risks. Our team includes former government advisors, regulatory thought leaders, seasoned trial lawyers, and technologists who have testified on AI regulation and advised policymakers shaping the future of AI governance.

Intellectual Property & Technology Strategy: Protecting and enforcing AI-driven innovations through patent strategy and prosecution, trade secret protection, copyright and trademark counseling, IP portfolio development, and technology transactions. Counseling on mitigation of risk against potential infringement liability related to use of AI platforms for content creation.
Commercial & Product Risk: Structuring AI-inclusive commercial agreements, licensing arrangements, vendor contracts, product disclosures, and indemnification strategies to mitigate downstream liability and protect enterprise value.
M&A, Investments & Due Diligence: Representing buyers, sellers, investors, and AI companies in mergers, acquisitions, investments, financings, and other strategic transactions, while conducting AI-focused diligence and risk analysis covering technology valuation, regulatory exposure, global data privacy, IP ownership, governance, and compliance readiness.
AI Litigation, Investigations & Regulatory Defense: Representing clients in high-stakes AI-related litigation, including IP disputes, class actions, employment claims, consumer protection matters, regulatory investigations, and enforcement actions. Counseling on best practices regarding AI’s impact on discovery rules, privilege protections, and data-sharing through e-discovery.
Global & Cross-Border AI Strategy: Advising multinational organizations on the deployment and governance of AI across jurisdictions, including navigating conflicting regulatory regimes, coordinating compliance with frameworks such as the EU AI Act, GDPR, and evolving US and APAC requirements, managing cross-border data flows, and aligning global governance with local legal, cultural, and operational considerations.

THE SEYFARTH EXPERIENCE

EXPERIENCE

We are fully equipped to provide expert AI counsel to meet the needs of our clients across various disciplines. Here are a few examples of recent experiences:

AI Governance, Policy, Regulatory Strategy & Training

Served as strategic outside AI counsel for a global HR society, providing guidance on AI policy positions, drafting testimony for lawmakers, and preparing talking points on AI regulation and risk management.
Counseled client regarding the use of third-party data to train in-house AI models, including international law and privacy implications.
Provided legal and regulatory counsel to an international professional association, advising and training members on AI issues, vendor selection, and AI risk management, while shaping legislative and regulatory advocacy strategy and developing practical guidance for membership implementation.
Conducted training for the legal team of a large health care and insurance benefits company regarding developments in AI and copyright law.

AI in Employment & HR Hiring, Talent & Employment Decisions

Advised a global retailer, validating an in-house developed AI tool designed to improve the quality of new hires across the organization. Our team conducted an independent analysis to assess the system’s accuracy, disparate impact, and model explainability, issuing recommendations on legal and technical issues, feature refinements, and further assessments, and AI risk management processes.
Advised multiple employers on compliance with New York City Local Law 144, including conducting pre-deployment bias audits of automated employment decision tools and related disclosures.
Counseled a global conglomerate on incorporating employment counsel into its internal AI risk management and governance frameworks.

Workforce AI Deployment, Governance & Labor Strategy

Advised a global manufacturer on using generative AI as part of its global performance evaluation process. We worked with in-house counsel and developers to establish system guardrails, develop policies and training, assist with pre-deployment testing, and create a framework for ongoing monitoring.
Counseled a global transportation company undergoing an OFCCP audit, mitigating risks from ongoing use of a vendor-provided AI product for talent acquisition and audit response.
Advised a national media company on negotiating AI issues with an employee bargaining unit.

AI Contracting, Disputes & Model Validation

Negotiated vendor contracts for a leading telecommunications company, ensuring appropriate protections relative to IP licensing and assignments, as well as addressing permissible uses and restrictions relative to generative AI.
Served as national eDiscovery counsel to a global health care company, embedding defensible, technology-enabled workflows across legal hold processes, information governance, and discovery operations, including development of automated preservation solutions, cross-functional training, and representation in complex eDiscovery disputes.
Prepared legal opinion regarding the sufficiency of alternative model validation methodologies.
Assisted a global retailer in acquiring a vendor AI tool for talent acquisition, negotiating liability and indemnification clauses, IP licensing, privacy issues, and contractual provisions. We provided counsel during implementation and training phases, advising on additional testing, validation procedures, and AI risk management processes.

Intellectual Property & Copyright (AI-Related)

Advised a large beverage company on potential copyright infringement liability related to the design of AI-generated artwork for product labeling.
Developed guidelines for the marketing department of large beverage company to maximize the scope of IP rights in AI-generated marketing materials, minimize the risk of third-party copyright infringement claims, and minimize the risk of exposing trade secrets and confidential information.
Served as strategic AI/copyright counsel for a national trade organization, tracking ongoing legislation and advising on industry impact from an IP perspective.

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HOW WE HELP

Our capabilities include:

AI Governance & Compliance: Developing enterprise-wide AI governance frameworks, risk assessments, policies, and controls aligned with evolving global regulations, including US federal and state laws, the EU AI Act, sector-specific regulatory guidance, and emerging enforcement priorities.
Domestic and International Labor, Employment & Workforce AI: Advising developers and deployers on the use of AI and algorithmic decision-making across the employment lifecycle, including hiring and recruiting technologies, performance management systems, bias mitigation, workforce monitoring tools, scheduling and productivity analytics, and other data-driven employment decisions; ensure compliance with state, federal and international employment, discrimination, consumer protection, wage-hour, labor relations, privacy, and workplace surveillance laws across the globe.
Data Privacy, Cybersecurity & Information Governance: Counseling on AI-related data privacy requirements, cybersecurity risk, vendor assessment, management and governance, cross-border data transfers, information classification, provenance and retention, incident response, and regulatory investigations, including matters arising under the GDPR, CCPA/CPRA, and other global privacy frameworks.

Intellectual Property & Technology Strategy: Protecting and enforcing AI-driven innovations through patent strategy and prosecution, trade secret protection, copyright and trademark counseling, IP portfolio development, and technology transactions. Counseling on mitigation of risk against potential infringement liability related to use of AI platforms for content creation.
Commercial & Product Risk: Structuring AI-inclusive commercial agreements, licensing arrangements, vendor contracts, product disclosures, and indemnification strategies to mitigate downstream liability and protect enterprise value.
M&A, Investments & Due Diligence: Representing buyers, sellers, investors, and AI companies in mergers, acquisitions, investments, financings, and other strategic transactions, while conducting AI-focused diligence and risk analysis covering technology valuation, regulatory exposure, global data privacy, IP ownership, governance, and compliance readiness.
AI Litigation, Investigations & Regulatory Defense: Representing clients in high-stakes AI-related litigation, including IP disputes, class actions, employment claims, consumer protection matters, regulatory investigations, and enforcement actions. Counseling on best practices regarding AI’s impact on discovery rules, privilege protections, and data-sharing through e-discovery.
Global & Cross-Border AI Strategy: Advising multinational organizations on the deployment and governance of AI across jurisdictions, including navigating conflicting regulatory regimes, coordinating compliance with frameworks such as the EU AI Act, GDPR, and evolving US and APAC requirements, managing cross-border data flows, and aligning global governance with local legal, cultural, and operational considerations.

THE SEYFARTH EXPERIENCE

Intellectual Property & Technology Strategy: Protecting and enforcing AI-driven innovations through patent strategy and prosecution, trade secret protection, copyright and trademark counseling, IP portfolio development, and technology transactions. Counseling on mitigation of risk against potential infringement liability related to use of AI platforms for content creation.
Commercial & Product Risk: Structuring AI-inclusive commercial agreements, licensing arrangements, vendor contracts, product disclosures, and indemnification strategies to mitigate downstream liability and protect enterprise value.
M&A, Investments & Due Diligence: Representing buyers, sellers, investors, and AI companies in mergers, acquisitions, investments, financings, and other strategic transactions, while conducting AI-focused diligence and risk analysis covering technology valuation, regulatory exposure, global data privacy, IP ownership, governance, and compliance readiness.
AI Litigation, Investigations & Regulatory Defense: Representing clients in high-stakes AI-related litigation, including IP disputes, class actions, employment claims, consumer protection matters, regulatory investigations, and enforcement actions. Counseling on best practices regarding AI’s impact on discovery rules, privilege protections, and data-sharing through e-discovery.
Global & Cross-Border AI Strategy: Advising multinational organizations on the deployment and governance of AI across jurisdictions, including navigating conflicting regulatory regimes, coordinating compliance with frameworks such as the EU AI Act, GDPR, and evolving US and APAC requirements, managing cross-border data flows, and aligning global governance with local legal, cultural, and operational considerations.

THE SEYFARTH EXPERIENCE

EXPERIENCE

We are fully equipped to provide expert AI counsel to meet the needs of our clients across various disciplines. Here are a few examples of recent experiences:

AI Governance, Policy, Regulatory Strategy & Training

Served as strategic outside AI counsel for a global HR society, providing guidance on AI policy positions, drafting testimony for lawmakers, and preparing talking points on AI regulation and risk management.
Counseled client regarding the use of third-party data to train in-house AI models, including international law and privacy implications.
Provided legal and regulatory counsel to an international professional association, advising and training members on AI issues, vendor selection, and AI risk management, while shaping legislative and regulatory advocacy strategy and developing practical guidance for membership implementation.
Conducted training for the legal team of a large health care and insurance benefits company regarding developments in AI and copyright law.

AI in Employment & HR Hiring, Talent & Employment Decisions

Advised a global retailer, validating an in-house developed AI tool designed to improve the quality of new hires across the organization. Our team conducted an independent analysis to assess the system’s accuracy, disparate impact, and model explainability, issuing recommendations on legal and technical issues, feature refinements, and further assessments, and AI risk management processes.
Advised multiple employers on compliance with New York City Local Law 144, including conducting pre-deployment bias audits of automated employment decision tools and related disclosures.
Counseled a global conglomerate on incorporating employment counsel into its internal AI risk management and governance frameworks.

Workforce AI Deployment, Governance & Labor Strategy

Advised a global manufacturer on using generative AI as part of its global performance evaluation process. We worked with in-house counsel and developers to establish system guardrails, develop policies and training, assist with pre-deployment testing, and create a framework for ongoing monitoring.
Counseled a global transportation company undergoing an OFCCP audit, mitigating risks from ongoing use of a vendor-provided AI product for talent acquisition and audit response.
Advised a national media company on negotiating AI issues with an employee bargaining unit.

AI Contracting, Disputes & Model Validation

Negotiated vendor contracts for a leading telecommunications company, ensuring appropriate protections relative to IP licensing and assignments, as well as addressing permissible uses and restrictions relative to generative AI.
Served as national eDiscovery counsel to a global health care company, embedding defensible, technology-enabled workflows across legal hold processes, information governance, and discovery operations, including development of automated preservation solutions, cross-functional training, and representation in complex eDiscovery disputes.
Prepared legal opinion regarding the sufficiency of alternative model validation methodologies.
Assisted a global retailer in acquiring a vendor AI tool for talent acquisition, negotiating liability and indemnification clauses, IP licensing, privacy issues, and contractual provisions. We provided counsel during implementation and training phases, advising on additional testing, validation procedures, and AI risk management processes.

Intellectual Property & Copyright (AI-Related)

Advised a large beverage company on potential copyright infringement liability related to the design of AI-generated artwork for product labeling.
Developed guidelines for the marketing department of large beverage company to maximize the scope of IP rights in AI-generated marketing materials, minimize the risk of third-party copyright infringement claims, and minimize the risk of exposing trade secrets and confidential information.
Served as strategic AI/copyright counsel for a national trade organization, tracking ongoing legislation and advising on industry impact from an IP perspective.

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View All