Privacy Compliance, Litigation & Cybersecurity

Seyfarth’s Privacy team helps clients unlock the value of information while managing compliance, litigation exposure, and cybersecurity challenges. By understanding the entire life-cycle of how a business uses and values data, we deliver future-ready solutions rooted in legal precision and practical business insight that drive our clients’ business forward in the information age.

HOW WE HELP

Data is now the lifeblood for all businesses. How to protect this data, as well as use data to drive growth and innovation in a highly complex regulatory world, is critical path for everyone. Data is the primary asset in the information age. The interest in regulating this asset has exploded, often with directly competing regulatory frameworks. How do businesses – both large and small – deal with the continually shrinking world and the regulatory impacts this causes?

Organizations today face:

• A rapidly evolving global privacy landscape with overlapping and conflicting regulatory regimes. Europe, Latin America, Asia, South America, and the United States have all taken great strides in regulating privacy. Ease of cross-border commerce means more privacy laws to deal with – often with significant cost if you get it wrong.
• Increasing frequency and complexity of cybersecurity incidents with regulatory, reputational, and legal consequences. As data grows in strategic and economic value, threat actors, including criminal groups and nation-state entities, are increasingly exploiting weaknesses in cybersecurity infrastructure. While large enterprises remain prime targets, smaller businesses with limited cybersecurity budgets are also facing heightened risk. Cyberattacks are up with an average of 1,600 organizations experiencing attacks per week.
• Rising litigation risk from biometric, genetic, tracking, and algorithmic decision-making claims.
• The need to implement robust AI governance programs to ensure transparency, accountability, and compliance with emerging global AI regulations.
• The challenge of managing data responsibly across vendors, platforms, and jurisdictions, while maintaining agility and innovation.

Within these challenges lies opportunity: effective privacy, cybersecurity, and AI governance can build trust, differentiate brands, and unlock operational resilience.

Fundamentally, we help our clients implement controls to manage the data lifecycle, demonstrating the value of data, minimizing risks associated with its collection and use, and defending against adversaries seeking to undermine that value.

OUR SERVICES

We provide a fully integrated approach across compliance, privacy litigation, incident response, and emerging technology governance:

Privacy Compliance & Data Protection

• Design and implement scalable, defensible privacy programs that align with US federal and state laws, including state omnibus privacy laws (e.g., California, Texas, etc.), technology and data-specific privacy laws (e.g., biometric and genetic privacy laws), as well as sector-specific frameworks such as health care, financial services, eCommerce, government contracting, and AI.
• Develop and operationalize global compliance programs to handle various competing data protection frameworks, including local and regional frameworks like the UK, EU, Latin America, Asia, China, and Canada - including making such programs relatively “future proof” in light of all of the evolving international regimes.
• Conduct data inventories, risk assessments, regulatory gap analyses, and privacy audits to uncover where a company’s data assets reside as well as identify vulnerabilities before they lead to litigation or enforcement.
• Draft and update tactical compliance artifacts like privacy policies, consent interfaces, and data retention frameworks that integrate with global approaches and withstand regulator and court scrutiny.
• Navigate multijurisdictional complexities, harmonize compliance obligations, and prepare for emerging standards in data protection and governance.

Litigation & Regulatory Defense

• Defend class actions, regulatory investigations, and enforcement actions involving alleged violations of privacy, cybersecurity, biometric, genetic, and consumer data laws.
• Represent clients in emerging areas such as pixel tracking litigation, state wiretap act claims, AI-related liability, and adtech enforcement matters.
• Develop litigation strategies that minimize exposure and align with business priorities.

Cybersecurity & Incident Response

• Lead coordinated breach responses, investigation, containment, notification, and remediation.
• Engage with domestic and international regulators to reduce enforcement risk.
• Provide post-incident advisory services to strengthen resilience and mitigate litigation risk.

AI Governance & Readiness

• Advise on compliance with rapidly emerging regulatory systems like the EU AI Act, Asia’s AI policy approaches, and US state AI regulatory regimes.
• Develop and implement AI governance frameworks addressing risk classification, transparency, data quality, and human oversight requirements.
• Integrate AI governance into broader privacy, data protection, and cybersecurity strategies to ensure cohesive compliance.

Cross-Border Data Management

• Advise on lawful international data transfers, including Transfer Impact Assessments, Standard Contractual Clauses, Binding Corporate Rules, and evolving adequacy decisions.
• Manage global privacy compliance for multinational operations and investigations.

Technology Transactions & Advisory

• Embed privacy, security, and AI governance requirements into sourcing, licensing, M&A, and vendor agreements.
• Support compliance in AI, adtech, connected devices, and other emerging technologies.

We advise clients across industries, such as financial services, health care, retail, technology, manufacturing, and hospitality. From startups to global enterprises, we partner with legal, compliance, IT, and business teams to manage privacy, litigation, cybersecurity, and AI risk with clarity and confidence.

THE SEYFARTH EXPERIENCE

As part of Seyfarth’s DATA Law framework, we integrate privacy, cybersecurity, AI readiness, eDiscovery, information governance, and data science & analytics within a unified risk management strategy. This approach breaks down silos, aligns governance efforts, and empowers clients to adapt to evolving tech, regulatory, and risk landscapes, advancing business operations with confidence.

Our attorneys bring firsthand in-house experience, with the team collectively contributing nearly two decades as corporate practitioners. This perspective enables Seyfarth to deliver holistic, practical, business-aligned solutions.

From proactive compliance and complex privacy litigation to incident response, Seyfarth delivers integrated solutions that protect your business, preserve your reputation, and enable you to operate and innovate with confidence.

COMPLEMENTARY SERVICES

Clients engaged in privacy and cybersecurity often benefit from our broader DATA Law offerings:

• eDiscovery Litigation & Readiness – Align breach response and privacy litigation with defensible and efficient discovery practices.
• Records & Information Governance – Ensure retention, deletion, and dataset management policies support privacy, cybersecurity, eDiscovery, and AI compliance.
• Data Science & People Analytics – Apply analytics to assess exposure, test compliance, validate claims, and inform litigation and information governance strategies.
• AI Legal Advisory – Navigate privacy, transparency, and compliance risks tied to generative AI, automated decision-making, and algorithmic systems.

One team. Adaptive strategy. Future-ready.